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During our most recent usability study of e-commerce sites, we often observed users doubting whether to look for a given product type in category A or B, especially when the categories overlapped thematically or when the product could logically belong to both categories. The category boundaries simply weren’t sufficiently clear from the category name and thumbnail alone – further information about each category was needed to accurately choose one path over another.
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| Airbags | Airbags |
|---|---|
| Alloy Wheels | Alloy Wheels |
During our most recent usability study of e-commerce sites, we often observed users doubting whether to look for a given product type in category A or B, especially when the categories overlapped thematically or when the product could logically belong to both categories. The category boundaries simply weren’t sufficiently clear from the category name and thumbnail alone – further information about each category was needed to accurately choose one path over another.
extra feature
- Airbags
- Alloy Wheels
